{
  "$schema": "https://brand.1hubengineering.com/assets/ai/brand-context.schema.json",
  "schema_version": "1.0",
  "name": "AndHub Engineering PLC",
  "short_name": "AndHub",
  "tagline": "Ideas. Engineered.",
  "content": {
    "headline": "We turn ideas into solutions that make a difference.",
    "description": "AndHub is a software development, systems engineering, and consultancy company helping businesses of all sizes design, build, and improve the technology and systems they depend on.",
    "capabilities": "From websites and custom software to large-scale business systems, digital products, and expert consultancy, we bring together experienced software developers and systems engineers to solve challenges, simplify operations, and create lasting value.",
    "partnership": "Backed by experienced leadership in software and systems engineering, we are more than a technology provider. We aim to be a trusted partner that understands your vision, helps shape your ideas, and brings your plans to life.",
    "closing": "Different Challenges. Infinite Possibilities. One Hub."
  },
  "services": [
    "Software development",
    "Systems engineering",
    "Consultancy"
  ],
  "contact": {
    "website": "https://1hubengineering.com",
    "email": "info@1hubengineering.com",
    "phones": [
      {
        "display": "0913231123",
        "international": "+251913231123"
      },
      {
        "display": "0922964576",
        "international": "+251922964576"
      }
    ],
    "address": {
      "street": "Lebu",
      "city": "Addis Ababa",
      "country": "Ethiopia",
      "display": "Lebu, Addis Ababa, Ethiopia"
    }
  },
  "leadership": [
    {
      "name": "Mr. Abraham Bekele",
      "title": "Founder and CEO",
      "email": "abraham@1hubengineering.com",
      "phone": "0922964576",
      "international_phone": "+251922964576"
    },
    {
      "name": "Dr. Rehoboth Bekele",
      "title": "Founder and CTO",
      "email": "rehoboth@1hubengineering.com",
      "phone": "0913231123",
      "international_phone": "+251913231123"
    }
  ],
  "motion": {
    "primary_animation": "assets/videos/ANDHUB_Logo_Animation_1080p.mp4",
    "primary_animation_name": "AndHub primary logo animation / 1080p",
    "primary_poster": "assets/images/motion/ANDHUB_Final_Frame.png",
    "other_videos_status": "experimental",
    "usage": "Use the primary logo animation for brand communication. All other video files are tests or experiments retained for reference, not alternative primary animations.",
    "primary_animation_url": "https://brand.1hubengineering.com/assets/videos/ANDHUB_Logo_Animation_1080p.mp4"
  },
  "socials": {
    "handle": "1hubengineering",
    "destinations": [
      {
        "name": "LinkedIn",
        "url": "https://www.linkedin.com/company/1hubengineering/"
      },
      {
        "name": "Facebook",
        "url": "https://facebook.com/1hubengineering"
      },
      {
        "name": "Instagram",
        "url": "https://instagram.com/1hubengineering"
      },
      {
        "name": "X",
        "url": "https://x.com/1hubengineering"
      },
      {
        "name": "YouTube",
        "url": "https://www.youtube.com/@1hubengineering"
      },
      {
        "name": "TikTok",
        "url": "https://www.tiktok.com/@1hubengineering"
      },
      {
        "name": "GitHub",
        "url": "https://github.com/1hubengineering"
      }
    ],
    "source_status": "Destinations use the user-supplied handle; account ownership and availability have not been independently verified."
  },
  "visual_identity": {
    "palette": {
      "navy": "#0B1F3B",
      "blue": "#2563EB",
      "green": "#10B981",
      "cloud": "#E5E7EB"
    },
    "working_color_space": "RGB",
    "logo_status": "Reconstructed artwork for review and approval",
    "artwork_version": "1.0-reconstructed",
    "source": "User-supplied raster brand identity board",
    "gradient_status": "Visually approximated from source presentation; not recovered original specifications",
    "supporting_lettering": "Inter Display, outlined and fitted; not identified as the original font",
    "svg_font_dependencies": false,
    "layouts": [
      {
        "id": "symbol",
        "width": 512,
        "height": 512,
        "description": "Symbol only"
      },
      {
        "id": "horizontal",
        "width": 1096,
        "height": 338,
        "description": "Horizontal / full company name"
      },
      {
        "id": "horizontal-tagline",
        "width": 1096,
        "height": 338,
        "description": "Horizontal / name + tagline"
      },
      {
        "id": "stacked",
        "width": 800,
        "height": 613,
        "description": "Stacked / full company name"
      },
      {
        "id": "stacked-tagline",
        "width": 800,
        "height": 704,
        "description": "Stacked / name + tagline"
      },
      {
        "id": "wordmark",
        "width": 800,
        "height": 240,
        "description": "Wordmark / full company name, no symbol"
      },
      {
        "id": "wordmark-tagline",
        "width": 800,
        "height": 328,
        "description": "Wordmark / name + tagline, no symbol"
      },
      {
        "id": "compact",
        "width": 825,
        "height": 240,
        "description": "Compact / symbol + ANDHUB, no descriptor"
      }
    ],
    "treatments": [
      {
        "id": "gradient-light",
        "description": "Gradient / light surfaces",
        "gradient": true,
        "dark_surface": false,
        "monochrome_fill": null,
        "jpg_background": "#FFFFFF"
      },
      {
        "id": "gradient-dark",
        "description": "Gradient / dark surfaces",
        "gradient": true,
        "dark_surface": true,
        "monochrome_fill": null,
        "jpg_background": "#0B1F3B"
      },
      {
        "id": "flat-light",
        "description": "Flat color / light surfaces",
        "gradient": false,
        "dark_surface": false,
        "monochrome_fill": null,
        "jpg_background": "#FFFFFF"
      },
      {
        "id": "flat-dark",
        "description": "Flat color / dark surfaces",
        "gradient": false,
        "dark_surface": true,
        "monochrome_fill": null,
        "jpg_background": "#0B1F3B"
      },
      {
        "id": "mono-navy",
        "description": "One color / navy",
        "gradient": false,
        "dark_surface": false,
        "monochrome_fill": "#0B1F3B",
        "jpg_background": "#FFFFFF"
      },
      {
        "id": "mono-black",
        "description": "One color / black",
        "gradient": false,
        "dark_surface": false,
        "monochrome_fill": "#111111",
        "jpg_background": "#FFFFFF"
      },
      {
        "id": "mono-white",
        "description": "One color / white reverse",
        "gradient": false,
        "dark_surface": true,
        "monochrome_fill": "#FFFFFF",
        "jpg_background": "#0B1F3B"
      }
    ],
    "usage": [
      "Resources marked legacy are old logos, raster mockups or historical boards. Use current masters and company data for new work; use legacy resources when historical material is requested.",
      "Use the supplied logo artwork. Keep its proportions, color order and internal negative spaces intact.",
      "Choose light/dark artwork for the actual surrounding surface; use a mono treatment for true one-color output.",
      "Clear space of one quarter of the visible symbol height is a proposed starting standard; verify the chosen reconstructed master.",
      "Choose compact or symbol-only artwork when the descriptor or tagline becomes unreadable.",
      "Raster size labels denote the longest artboard edge, including built-in margins.",
      "Artwork is RGB. Agree print conversions, materials and proofs with the production supplier."
    ],
    "typography": {
      "proposed_headings": "Inter Display",
      "proposed_body": "Inter",
      "fallback": "Arial, sans-serif",
      "current_distribution": "Inter variable font files are provided in assets/fonts/ with their SIL Open Font License. The historical logo spec records that fonts were not distributed in the original reconstructed pack.",
      "logo_note": "The custom ANDHUB lettering is outlined artwork, not a live-text font. Inter is supporting typography, not an identification of the original wordmark font."
    }
  },
  "writing": {
    "voice": [
      "Precise",
      "Composed",
      "Practical",
      "Approachable"
    ],
    "naming": "Use AndHub Engineering PLC in formal documents and first mentions; use AndHub thereafter. ANDHUB is the artwork treatment.",
    "tagline": "Preserve both full stops in Ideas. Engineered.",
    "practice": "Lead with the problem or outcome, explain the approach, and use specific evidence for capability claims.",
    "avoid": [
      "Invented customers or partnerships",
      "Unverified certifications or rankings",
      "Unsupported performance or uptime promises",
      "Invented social profile verification"
    ]
  },
  "accessibility": {
    "text_contrast": "Test normal text at 4.5:1 minimum and large text at 3:1 minimum in context.",
    "combinations": [
      {
        "foreground": "#FFFFFF",
        "background": "#2563EB",
        "ratio": 5.17,
        "use": "Normal text"
      },
      {
        "foreground": "#0B1F3B",
        "background": "#10B981",
        "ratio": 6.5,
        "use": "Normal text"
      },
      {
        "foreground": "#FFFFFF",
        "background": "#10B981",
        "ratio": 2.54,
        "use": "Do not use for normal text"
      }
    ],
    "implementation": "Keep keyboard focus visible, label controls and communicate status beyond color. Test actual components and printed QR codes in their final context.",
    "scope": "These recommendations and solid-color ratios do not certify a complete design as accessible."
  },
  "source_priority": [
    "The current user instruction and authorized task scope take precedence.",
    "assets/brand.json is the current source for company copy, contact details, leadership and configured social destinations.",
    "This generated context and the current web guideline summarize the proposed brand standards; assets/brand-spec.json describes the reconstructed artwork.",
    "The original guideline PDF/DOCX are historical source documents. Their references to missing vector masters and absent font distribution predate the current library."
  ],
  "approval_status": "The original artwork remains a reconstruction for review. Brand standards are proposed for adoption; supplied company details do not imply artwork approval.",
  "entrypoints": {
    "home": "https://brand.1hubengineering.com/",
    "ai_guide": "https://brand.1hubengineering.com/docs/ai.html",
    "discovery": "https://brand.1hubengineering.com/llms.txt",
    "plain_text": "https://brand.1hubengineering.com/llms-full.txt",
    "company_data": "https://brand.1hubengineering.com/assets/brand.json",
    "artwork_spec": "https://brand.1hubengineering.com/assets/brand-spec.json",
    "catalog": "https://brand.1hubengineering.com/assets/catalog.json",
    "gallery": "https://brand.1hubengineering.com/assets.html",
    "complete_guidelines": "https://brand.1hubengineering.com/docs/guidelines.html",
    "complete_guidelines_text": "https://brand.1hubengineering.com/assets/ai/guidelines.md",
    "reusable_skill": "https://brand.1hubengineering.com/assets/ai/andhub-brand/SKILL.md",
    "mcp_adapter": "https://brand.1hubengineering.com/assets/ai/mcp-server.mjs"
  }
}